[Webinar Recap] Unlock the Secrets of High-Impact Video Marketing
How to use video content for a next-level marketing campaign?
From TikTok to YouTube, the video format is a common denominator across the digital platforms’ content delivery.
Marketers are constantly looking to maximize their outreach to audiences of all kinds and demographics through attention-grabbing video content.
The thing is that the audience themselves are only getting pickier than ever.
So, how can businesses and marketers unlock the full potential of their video marketing campaigns?
This week, we teamed up with Dewaweb in the Dewatalks webinar to show you how to create a high-performing video marketing campaign.
In an hour-long session, our CEO, Andre, shared some insights to help attendees unlock the full potential of video marketing strategy.
If you missed the webinar, we’ve gathered the highlights for you.
What Is the Key to a High-Performing Video Marketing Campaign?
There’s no such thing as a one-size-fits-all video marketing guide. But, understanding the rule of thumb can be a crucial starting point in crafting an effective strategy.
Understanding Your Audience
A well-defined target will make offering the right solution for the right problem easier in their tone and language. This leads to a more effective and efficient campaign.
Well-defined target audiences lead to well-tailored videos and videos that speak directly to them, resonate with their interests, and solve their problems.
Craft a compelling video
A compelling video should attract viewers and hold their attention — making them watch your content all the way through.
These are key elements that a compelling video normally has:
- Clear message: Deliver a clear message that is easy to understand and conveys the intended information or emotion.
- Engaging visuals: Visually appealing, engaging, and relevant to the message being conveyed.
- Good audio quality: The video’s audio quality should be clear, easy to hear, and free of any background noise.
- Proper pacing: Proper pacing keeps the viewer engaged throughout the video’s duration.
- Strong storytelling: Tell a story that resonates with the viewer and draws them in emotionally.
- Call-to-action: Include a clear call-to-action that encourages the viewer to take a specific action, such as purchasing or subscribing to a newsletter.
- Authenticity: The video should be authentic and true to the brand’s values and messaging, which can help build trust and loyalty among viewers.
- Distribution: Distributed effectively to reach the intended audience and maximize its impact.
Learn More: The Ultimate Guide to Video Marketing
Choose the right channels
Video marketing strategy doesn’t stop at the production process. The distribution is just as important as the production itself.
This is where choosing the right channel is also a critical step in a video marketing campaign.
Different channels attract different audiences.
By selecting the right channels, you can ensure that your videos reach the audience that is most likely to be interested in your product or service.
For example, if your target audience is predominantly young adults, platforms like Instagram, TikTok, or YouTube might be more effective, while LinkedIn or Facebook could be better for a professional audience.
Read: Choosing the Right Social Media Platforms for Your Videos [Infographic]
Track and refine
After all those efforts, it’s time to see how well the video is performing.
By tracking the performance of your video marketing efforts, you can assess how well your videos are resonating with your target audience.
Metrics such as views, engagement, shares, and conversions provide valuable insights into the effectiveness of your strategy.
Tracking allows you to identify which videos are performing well and which ones need improvement, helping you make data-driven decisions.
You can track those popular metrics using built-in analytics tools or other social media tools like SproutSocial, HootSuite, etc.
See our expert roundup: Video Marketing Metrics: 35+ Experts Share Their Thoughts
Case Study: MeetEdgar
With average audience retention for videos under 1 minute being 80% (according to Wistia), the explainer video we made for MeetEdgar performs 11.25% better on audience retention than the average for videos within the same duration range.
Read more: How Our Explainer Video Improved Audience Retention by 11.25%
If you missed the webinar or you’d like to relive it, check out the full recording:
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Need an explainer video for your next campaign? Breadnbeyond has got your back. Claim your seat for a free consultation.
